In 2010 the Council for Estate Agencies (CEA) was formed to regulate the real estate industry , the title KEO, the Key Executive Officer came into existence. KEO must either be a sole-proprietor, director or partner of the Estate Agent (EA).
KEOs are entrepreneurs who have acquired vast experiences with good track records and are leaders in the real estate industry. As of CEA Annual Report FY2014/2015, the statistic shows there are 1422 Estate Agents in Singapore. Many operate on one man operation (OMO) or in small Agencies with less than 500 Salespersons.
Facing the ongoing challenges and increasing standard of professionalism expected in the real estate industry, small and medium sizes EAs are restricted in resources to enhance their business operations and increase productivity. Besides, they also face the aloneness of OMO operation. Recognising such needs, several KEOs attempted to form a common platform for KEOs to come together for networking, support and sharing of information and experiences. Finally in November 2014 with the help of Commerce Promote providing a simple website for the platform , KEO CONNECT (KC) an exclusive society was successfully established.
In less than two years of forming, we are proud to announce the KEO CONNECT Official Launch on 1st September 2016.
Every KEO is encouraged to join KEO CONNECT
A Chinese Proverb - “It is easy to break a chopstick , But they become
unbreakable when we put all of them together”
Together as ONE BIG family, KC members can achieve:-
- Collective Power
- Economies of scale through group purchase discount
- Sharing of Resources and Knowledge
- Listing Exposure through Internal Co-broking
- Project Marketing & Strategic Alliance
- Constructive and Collective feedbacks to relevant Authorities
KC Motto : - “We Connect, We Collaborate , We Commit “
Together the KEOs will strive to raise the professionalism of the real estate services to the consumers.